Privacy

Information collected

Email addresses submitted for first access and information submitted through the contact form are collected together with basic technical information needed to operate and protect the site.

Interest registrations include an email address, preferred product, color or size, the displayed price, and the choice to receive style updates. A signed-in account may be linked to its registration.

How information is used

Information is used to send launch news and collection updates, respond to inquiries, maintain site records, prevent abuse, and understand site performance.

Interest registrations and saved styles help plan collections. Reports use aggregate preferences separately from purchases. Registering interest does not place an order. Style marketing updates require the optional email consent.

Service providers

Cloudflare supports site delivery, Supabase stores submissions and shop records, Stripe processes payments, and Purelymail supports email communication. Information is shared only as needed to provide those services.

Choices

Every marketing message will include an unsubscribe option. Access, correction, or deletion requests may be submitted through the contact form.

Contact

Pretty Lately
Brooklyn, New York
Contact form